Economics, strategic and Marketing perspectives on innovation

Catalogue des cours de Télécom Ecole de Management

Code

RES 8044

Niveau

PostGraduate (PhD)

Domaine

Recherche

Langue d'enseignement

Anglais

Heures programmées / Charge de travail

12

Responsable(s)

  • PETITMENGIN Claire
  • MORICEAU Jean-luc

Département

- Droit, Economie et Finance
- Langues et Sciences Humaines

Equipe pédagogique

  • BESSON Madeleine
  • KRYCHOWSKI Charlotte
  • SANDITOV Bulat

Objectifs

 

Contenu

The seminar we propose aims to provide a vision on various aspects of research in innovation economics of innovation, strategic thinking, and taking account of consumers.

Prérequis

 

Mots-clés

 

Evaluation

Grading will result from graded presentations during the class of strategy and marketing (40%), attendance and participation (20%) and a final essay on economics of innovation (40%).

Approches pédagogiques

The two-hour sessions will alternate theoretical presentations by a teacher and analysis of scientific texts by students.
Reading the articles to be discussed in each session will be required. Furthermore, each student will be required to analyze and present two papers (one in strategy, the other one in marketing).

Programme

Ecole doctorale

Fiche mise à jour : 26/11/2012 15:06:39