Business Simulation

Catalogue des cours de Télécom Ecole de Management

Code

STR 6501

Niveau

PostGraduate (MBA)

Domaine

Stratégie

Langue d'enseignement

English

Crédits ECTS

4

Heures programmées / Charge de travail

28 / 50

Responsable(s)

  • EPINETTE Olivier
  • GUYON Sylvie

Département

- Direction des Formations et de la Pédagogie

Objectifs

- Develop an understanding of Market Segmentation, Targeting and Positioning.
- Understand how to create a market through a coherent Marketing Mix.
- Define a coherent long term Marketing Strategy based on the market attractiveness.
- Build a medium term offer that will enable the firm to obtain a sustainable competitive advantage.
- Develop a short term leading position against direct competitors through an optimal management of the Marketing Mix.
- Build competencies using business models, such as the McKinsey Matrix, BCG etc.
- Organize team with efficient horizontal interactions system.

Contenu

eMBA-1: To develop core managerial competencies

Prérequis

 

Mots-clés

 

Evaluation

- 33% Participation, Exercises & Strategic Marketing Business Plan
- 33% Marketplace Simulation results based on period 7: Cumulative Balanced Scorecard. Teams are ranked according to their Marketplace simulation result.
- 34% Final Strategic Marketing Report

Approches pédagogiques

* Using the MarkStrat business simulation you must:
o Demonstrate your ability to achieve strategic objectives in a competitive environment.
o Develop a clear and precise marketing process, and work efficiently in a limited timeframe.
o Analyze the strengths and weaknesses of your marketing performance.
o Demonstrate your ability to apply the marketing process.
* You will be work in teams, which will be confronted with situations requiring leadership in order to survive.

Programme

MBA

Fiche mise à jour : 21/03/2017 13:48:44