Marketing in a Digital World

Catalogue des cours de Télécom Ecole de Management

Code

MKT 6501

Niveau

PostGraduate (MBA)

Domaine

Marketing, commercial

Langue d'enseignement

English

Crédits ECTS

3

Heures programmées / Charge de travail

35 / 125

Responsable(s)

  • EPINETTE Olivier
  • GUYON Sylvie

Département

- Direction des Formations et de la Pédagogie

Equipe pédagogique

  • EPINETTE Olivier
  • GOUDEY Alain

Objectifs

Master techniques used in business management and be able to combine them to create or develop a business

Contenu

At the end of the seminar, the participant should be able to:
• Create a competitive marketing strategy, even in a moving technological
• Imagine products and services, communication tools, pricing policies and distribution techniques
• Identify managerial and societal implications of digital marketing tools
• Understand future challenging elements for marketing managers
• Decide more easily in a context of moving technological markets


eMBA-1: To develop core managerial competencies

Prérequis

 

Mots-clés

 

Evaluation

• 75% of the mark is based on two oral defenses made by pairs
• 25% of the mark concerns individual involvement in discussions and presentations during the class

Approches pédagogiques

The pedagogy mixes readings, theoretical presentations and practicing through business cases.

Programme

MBA

Fiche mise à jour : 24/08/2017 16:41:43