Services Marketing

Catalogue des cours de Télécom Ecole de Management

Code

MKT 6502

Niveau

PostGraduate (MBA)

Domaine

Marketing, commercial

Langue d'enseignement

English

Crédits ECTS

3

Heures programmées / Charge de travail

21 / 125

Responsable(s)

  • EPINETTE Olivier
  • GUYON Sylvie

Département

- Direction des Formations et de la Pédagogie

Equipe pédagogique

  • BESSON Madeleine

Objectifs

Learn to apply analytic tools to analyze marketing problems, resolve them and prepare presentations to deliver solutions.

Contenu

The course aims at developing fundamental skills while training future managers to the idiosyncracy of service marketing.

eMBA-1: To develop core managerial competencies

Prérequis

 

Mots-clés

 

Evaluation

100% individual project.

Approches pédagogiques

Lectures, case studies and sharing of business experience from industry.

Programme

MBA

Fiche mise à jour : 21/03/2017 14:02:35