International Business

Catalogue des cours de Télécom Ecole de Management

Code

MKT 7001

Niveau

Graduate (M2)

Domaine

Marketing, commercial

Langue d'enseignement

Anglais

Crédits ECTS

3

Heures programmées / Charge de travail

21 / 60

Responsable(s)

  • GUPTA Bhumika

Département

- Management, Marketing et Stratégie

Equipe pédagogique

  • CARPENTER Marie

Objectifs

The objectives of this course are the following:
1. To develop analytical and reasoning skills to develop understanding of key international business issues being faced in specific sectors and by specific firms;
2. To acquire research skills to find and evaluate the up-to-date information available that is relevant to the issues identified;
3. To progress in presentation skills to communicate findings to class, using inventive, yet structured, techniques;
4. To develop group-work skills to accomplish the task in a multi-cultural group.

Contenu

 

Prérequis

Bachelor's degree or postgraduate diploma or appropriate professional qualification

Mots-clés

 

Evaluation

Group work: 50%
Presentation - 25%
Paper - 25%
Final exam: 50%

Approches pédagogiques

The course will be delivered as a series of lectures, accompanied by case study presentations and discussions. All class members will be expected to participate.

Programme

Programme grande école,Master of Science

Fiche mise à jour : 06/06/2017 09:20:14