Sectoral Analysis and Innovation

Catalogue des cours de Télécom Ecole de Management


STR 5803


Graduate (M2)



Langue d'enseignement


Crédits ECTS


Heures programmées / Charge de travail





- Management, Marketing et Stratégie


Major themes covered
1. Alternative approaches to understanding firm growth and innovation.
2. Research methodology for firm and sectoral analysis.
3. Industrial organization.
4. Technological, competitive and market dynamics.
5. Innovation dynamics.

Skills developed
1. Analytical and reasoning skills to develop understanding of key technological, competitive and demand issues being faced in specific sectors and by specific firms;
2. Research skills to find and evaluate the up-to-date information available that is relevant to the issues identified;
3. Presentation skills to communicate findings to class, using inventive, yet structured, techniques;
4. Group-work skills to accomplish the task in a multi-cultural group.








Group work*: 50%
Presentation - 25%
Paper - 25%
Exam**: 50%

*Different marks may be attributed to different group members following evaluation of individual contribution to group work.
**A bonus mark will be attributed to the members of the group whose case study presentation is chosen by the most students from the other groups for their second question in the exam.

Approches pédagogiques

Organisation of group project:

Creating groups and choosing case study
1. Groups of three students must be formed with a maximum of different nationalities. More than one nationality will only be tolerated if there are other groups with more than one of this nationality already.

2. Each group must choose the sector they wish to study. The sector will be allocated when an A4 sheet with the names of all students is handed over to the lecturer.

Analysing sector and developing alternatives (roles in group for 3-4 members)
3. Two members of the group must thus take responsibility for analyzing what is available on the sector on library databases: Facktiva and Xerfi, in addition to more general on-line searching to identify reports already available on the sector and the specialised newsletters and publications for the sector’s actors. This should be used to create an overview of which key actors need to be studied in detail.

4. One member of the group must take responsibility for creating an Excel chart with the past 5-10 years of data for key actors. The data must include turnover, profit and the percentage of turnover to come from different segments and different parts of the world. Data on number, type and location of employees must also be gathered from annual reports along with financial data on the sources and uses of funds.

5. One member of the group must be responsible for finding academic articles to be should be included as part of the analysis. This represents 20% of the final mark for the group exercise.

Preparing the presentation
6. Each group will meet with the lecturer prior to the presentation in order to review the proposed presentation.

7. One member of the group will contact the lecturer (, with all group members on copy to suggest possible times.

8. The group should do a practice session of the presentation before the final presentation in front of other students.

Group presentation
9. All members of the group should present as part of the group presentation.

10. The presentation should generate discussion and debate among the class in relation to the sector covered. This implies that the presentation be clear and concise, yet detailed and thought-provoking enough to captivate the other students.

Seminar paper
11. The paper (10-15 pages) to be submitted as the sectoral analysis must be clearly referenced throughout with footnotes and not simply with a bibliography at the end.

12. Marks will be attributed for the group’s ability to conduct a broad and deep search of all available sources of information on the sector, to summarise the quantitative and qualitative information in a clear and structured way, to analyse the data and come to relevant and informed conclusions about the emerging market, competitive and technological dynamics in the industry.


Programme grande école

Fiche mise à jour : 31/05/2017 14:37:33