Business Model and Value Proposition

Catalogue des cours de Télécom Ecole de Management

Code

STR 4708

Niveau

Graduate (M1)

Domaine

Stratégie

Langue d'enseignement

Anglais

Crédits ECTS

3

Heures programmées / Charge de travail

37,5

Responsable(s)

  • LESCOP Denis

Département

- Droit, Economie et Finance

Objectif

Upon completion of this course students will be able to:
• Understand the concept of business model: definition, typology, variations of the model
• Learn and understand the tools of analysis of business models
• Learn and understand how to present a business models to a vast audience
• Understand the dynamic nature of business model
• Apply the tools and concepts to describe a business model
• Apply the tools and concept to evaluate a business model
• Understand the consequences of the use of a particular business model
• Understand the consequences and implications of a change in a business model
• Understand and explore the limits of the tools

Contenu

 

Prérequis

 

Mots-clés

 

Evaluation

Participation and attendance (15%)
The course relies on discussions and debates during the class. These can only happened if students prepare the course with the readings or case studies assigned. Your participation and attendance grade will reflect your performance in this respect. The grade includes: attendance, in-class discussion, preparation of questions, and respect towards your peers and the instructor.

Assignments #1, #2, #3 and #4 and one presentation (70%)
Business model analysis requires practice through case studies. During the semester, students (in teams of 3) will have to analyze 4 case studies. The case studies are semi-guided in the sense that they will always include questions.
For each assignment, each team will have to send me their work:
- by email before the due date
- in pdf format
- using the following file name format: teamX_assignY.pdf (X being the team number and Y being the assignment number).
Any failure to follow these rules (late sending, wrong format) will automatically trigger the rejection of the team work and hence a failure of the assignment. Each assignment will count for 15% of your final grade.

Each assignment will be accompanied by a presentation in class by selected teams (2 or 3 teams depending on the assignment). Each team will perform one presentation during the semester. The presentation should be no more than 15 minutes. 5 to 10 minutes of discussion/debriefing may follow. This presentation will count for 10% of your final grade.

Final Assignment (15%)
This assignment consists of a final presentation of 15minutes and 5-10 minutes of discussion. This will test your ability to use the concepts and tools of the course to understand and fully analyze a case. The assignment will also test your ability to bring the main and most strategic elements of the case within a time-constrained presentation and in a professional manner.
Each team will receive the assignment exactly 5 days in advance by email.
Course Grade Calculation
Total Grade = 15% Participation
+ 15% Assignment #1 + 15% Assignment #2
+ 15% Assignment #3 + 15% Assignment #4
+ 10% Presentation
+ 15% Final Presentation
= 100% Total Grade
This grade will be divided by 5 to give a grade over 20.

Approches pédagogiques

Course (Problem-based learning) + case studies

Programme

Programme grande école

Fiche mise à jour : 05/04/2017 17:18:05