Market Research and Intelligence

Catalogue des cours de Télécom Ecole de Management

Code

MKT 5801

Niveau

Graduate (M2)

Domaine

Marketing, commercial

Langue d'enseignement

Anglais

Crédits ECTS

2.5

Heures programmées / Charge de travail

30 / 50

Responsable(s)

  • VIALLE Pierre

Département

- Management, Marketing et Stratégie

Objectifs

To understand the concepts and methodologies used for marketing research. At the end of this course, students will be able to identify opportunities for marketing research and use the appropriate tools and methodology. They will be able to conduct any type of research and present findings to a company.

Contenu

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills

Prérequis

Bases du Marketing et des statistiques

Mots-clés

 

Evaluation

Class participation : 10%
Quiz : 40%
Project presentation: 50%

Approches pédagogiques

Lectures, case studies, student research project, presentations.

Programme

Programme grande école,Master of Science

Fiche mise à jour : 31/05/2017 14:12:53