Media and Convergence

Catalogue des cours de Télécom Ecole de Management

Code

ADV 5801

Niveau

Graduate (M2)

Domaine

Audiovisuel et multimédia

Langue d'enseignement

Anglais

Crédits ECTS

1.5

Heures programmées / Charge de travail

15 / 45

Responsable(s)

  • DAIDJ Nabyla

Département

- Systèmes d'information

Objectif

Learning objectives :
- Understanding the idea of convergence and analysing its effects on different media sectors and companies’ strategy (key players)
- Applying appropriate theoretical frameworks and concepts (value chain, distinctive capabilities and core competencies, coopetition) relevant to this area
- Conducting case studies of companies (Time Warner, Sony, Vivendi…)

Contenu

 

Prérequis

 

Mots-clés

 

Evaluation

Personal work, class project presentation, test

Approches pédagogiques

The programme will include lectures, case studies, tutor led discussions and students’ presentations.

Programme

Programme grande école

Fiche mise à jour : 31/05/2017 14:13:52