Innovation Project Management and Marketing

Catalogue des cours de Télécom Ecole de Management

Code

MKT 7503

Niveau

Graduate (M2)

Domaine

Marketing, commercial

Langue d'enseignement

Anglais

Crédits ECTS

1,5

Heures programmées / Charge de travail

12

Responsable(s)

  • VIALLE Pierre

Département

- Management, Marketing et Stratégie

Equipe pédagogique

  • VIALLE Pierre

Objectifs

Define the process starting from innovation and leading to the launch of products and services
Indentify the key success factors of such processes
Examine the interplay between the various functions involved
Assess new product projects and portfolios
Design business cases and plans
Design launch strategies and tactics

Contenu

Be prepared to take on responsibilities at an international level in the field of digital economy

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills

Be able to generate new ideas, steer innovation and management change in a competitive environment

Prérequis

 

Mots-clés

 

Evaluation

Participation in class: 20%
Case studies: 80%

Approches pédagogiques

Course, case studies, student’s presentations

Programme

Programme grande école,Master of Science

Fiche mise à jour : 17/06/2016 10:37:55