Business and Service Marketing

Catalogue des cours de Télécom Ecole de Management

Code

MKT 4401

Niveau

Graduate (M1)

Domaine

Marketing, commercial

Langue d'enseignement

Anglais

Crédits ECTS

3

Heures programmées / Charge de travail

15 / 15

Responsable(s)

  • VIALLE Pierre

Département

- Management, Marketing et Stratégie

Equipe pédagogique

  • EVANS William

Objectifs

IMM-1-1 : Master techniques used in business management (accounting, marketing, human resources, law, etc.) and be able to combine them to create or develop a business

Contenu

Develop fundamental skills while training future managers to be open, pro-active and capable of integrating technological fields into their management decision-making

Prérequis

Fundamentals/Principles of Marketing

Mots-clés

 

Evaluation

Quizzes, presentations and final written exams

Approches pédagogiques

Lectures, case work and sharing of business experiences and anecdotes from consumer and b2b industries; Swatch, Motorola, Airlines.

Programme

Programme grande école

Fiche mise à jour : 29/11/2016 16:21:01